Product Education
With so many fertility products to choose from, we understand the importance of standing out. The Myo-Inositol Lineup campaign was designed to highlight our product line and educate consumers on the differences between each of our products.
Key campaign highlights:
Emails sent: 100K per send
Average open rate: 35%
Average click rate: 0.8%
Attributed revenue: $20K
Analysis:
We hit our revenue goals with this one, providing education alongside a promotional offer.