Changemakers in Fertility & Reproductive Health
Fairhaven Health launched the Changemakers in Fertility & Reproductive Health campaign as a direct response to the overturning of Roe v. Wade. We wanted to highlight folks doing great work in the reproductive health field.
Key campaign highlights:
Changemakers interviewed: 5
Emails sent: 300K
Average open rate: 48%
Average click rate: 1.5%
Attributed revenue: $15K
Analysis:
While the revenue numbers were lower than average, the marketing team deemed this campaign a success. We saw the highest open/click rates of the year!